Shopper Insights Intern

Summary

Calling all consumer enthusiasts! Jumpstart your career in marketing research with a rewarding Shopper Insights Internship at American Greetings this summer. Based in Westlake, Ohio, you’ll gain valuable experience assisting the Shopper + Product Insights team. This internship offers the chance to contribute to real-world research projects, helping American Greetings understand consumer preferences and develop greeting cards that resonate with their audience.

Qualifications

• Currently enrolled in a bachelor’s degree program in Marketing, Consumer Behavior, Psychology, or a related field (minimum sophomore year)
• Current enrollment in an accredited college or university
• Rising Junior or Senior pursuing a degree in a related field
• 3.0 GPA or higher, preferred
• Strong analytical and problem-solving skills with a keen eye for detail
• Excellent communication, interpersonal, and collaboration skills
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Detail oriented and highly organized
• Familiarity with data analysis tools (e.g., SPSS, SAS) is a plus
• A genuine interest in consumer trends and the greeting card industry is a plus

Responsibilities

• Assist with conducting research projects to understand shopper behavior and preferences related to greeting cards
• Analyze market research data and prepare reports and presentations (may vary by project)
• Contribute to the development of surveys and questionnaires for consumer research (may vary by project)
• Support the team with tasks such as data entry, competitor analysis, and trend identification (may vary by project)
• Stay up-to-date on current consumer trends and insights relevant to the greeting card industry

Benefits

• Gain valuable experience in shopper insights research within a leading greeting card company
• Develop your research, analytical, and communication skills
• Learn about the consumer research process and its role in product development
• Contribute to the success of American Greetings by providing valuable consumer insights
• Be part of a creative and collaborative team in a fast-paced environment

Location

The internship will be located at American Greetings’ headquarters in Westlake, Ohio.

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