Summary
Calling all consumer enthusiasts! Jumpstart your career in marketing research with a rewarding Shopper Insights Internship at American Greetings this summer. Based in Westlake, Ohio, you’ll gain valuable experience assisting the Shopper + Product Insights team. This internship offers the chance to contribute to real-world research projects, helping American Greetings understand consumer preferences and develop greeting cards that resonate with their audience.
Qualifications
- Currently enrolled in a bachelor’s degree program in Marketing, Consumer Behavior, Psychology, or a related field (minimum sophomore year)
- Current enrollment in an accredited college or university
- Rising Junior or Senior pursuing a degree in a related field
- 3.0 GPA or higher, preferred
- Strong analytical and problem-solving skills with a keen eye for detail
- Excellent communication, interpersonal, and collaboration skills
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Detail oriented and highly organized
- Familiarity with data analysis tools (e.g., SPSS, SAS) is a plus
- A genuine interest in consumer trends and the greeting card industry is a plus
Responsibilities
- Assist with conducting research projects to understand shopper behavior and preferences related to greeting cards
- Analyze market research data and prepare reports and presentations (may vary by project)
- Contribute to the development of surveys and questionnaires for consumer research (may vary by project)
- Support the team with tasks such as data entry, competitor analysis, and trend identification (may vary by project)
- Stay up-to-date on current consumer trends and insights relevant to the greeting card industry
Benefits
- Gain valuable experience in shopper insights research within a leading greeting card company
- Develop your research, analytical, and communication skills
- Learn about the consumer research process and its role in product development
- Contribute to the success of American Greetings by providing valuable consumer insights
- Be part of a creative and collaborative team in a fast-paced environment
Location
The internship will be located at American Greetings’ headquarters in Westlake, Ohio.