Description:
Are you an energetic, self-starter with a passion for social media? Waupaca Foundry is currently looking for a dynamic individual to join its marketing team as a social media intern. In this internship role, the selected candidate will have the opportunity to support the implementation of social media strategies and tactics, playing a crucial cross-functional role in supporting sales and marketing, human resources, and corporate social responsibility (CSR) teams.
As a social media intern, the successful candidate will contribute to the development and execution of targeted recruitment marketing, lead generation, and branding programs. Their primary objective as an intern will be to reach new prospects and opportunities through engaging and compelling social media content. Additionally, as an intern, they will have the chance to support social events and initiatives.
Working across various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, TikTok, and others, the intern will assist in creating content that humanizes the Waupaca Foundry brand story. They will also focus on driving conversions and connecting social media efforts to marketing campaigns.
Responsibilities for this intern position include providing real-time insights and analysis of social media content and performance. This will involve monitoring online stakeholder commentary, identifying opportunities for stakeholder engagement on key topics, and escalating potential reputation threats or customer service-related issues.
If you are an individual who is excited about the power of social media and seeking practical experience in implementing social media strategies in a professional setting, this internship opportunity at Waupaca Foundry is perfect for you. Join the team as an intern and contribute to the brand story while honing your skills in social media management and analysis.
Qualification:
- Enrolled in post-high school education for the Fall 2024 semester.
- Currently pursuing a college degree in marketing.
- Maintains a cumulative GPA of 3.25 or higher.
- Must be 18 years of age or older.
- Considered a full-time student, taking a minimum of 12 credits.
- Proficient in Canva and Microsoft platforms.
- Familiarity with creating TikTok content.
- Excellent communication skills.
- Willingness to step outside of comfort zone.
- Strong written, verbal, editing, and proofreading abilities.
- Capable of managing multiple projects/tasks in a fast-paced, team environment.
Responsibilities:
- Create and publish engaging content on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and more.
- Engage with Waupaca Foundry’s community, including employees, customers, and suppliers, by managing social channels and responding to inquiries in a timely manner.
- Increase visibility and grow the social media following of Waupaca Foundry through effective content publishing and audience engagement.
- Collaborate with content writers to develop photo and video strategies, optimizing social media launches for maximum impact.
- Implement lead generation, recruitment marketing, and CSR content on social media platforms to drive engagement and achieve business goals.
- Utilize content strategies to drive targeted traffic, optimize conversion rates, and improve results through social media and online advertising.
- Collect and analyze data to evaluate social media performance, track results, and identify areas of success and improvement.
- Stay informed about industry changes and trends, providing valuable insights to the marketing team.
- Incorporate lessons learned from analytics data and sales outcomes into future content and campaigns to continuously improve performance.
Location:
The internship will be conducted in Waupaca City in Wisconsin, United States.