Marketing Internship

Description:

Marketing plays a pivotal role in effectively conveying the value of each network to viewers through diverse channels. As an intern, you will be instrumental in supporting the development and execution of customer engagement strategies and campaigns. The Marketing department encompasses various areas: Brand, Consumer, Digital/social media, and Integrated marketing, all of which contribute to the overall impact of the networks’ messaging.

Brand Marketing focuses on defining the overarching vision for each network. This involves overseeing non-traditional marketing campaigns like portfolio tentpoles, partnerships, and show priorities. You will create marketing briefs, participate in creative kick-off meetings, manage production timelines, and ensure smooth deliverables.

Consumer Marketing develops and executes strategic on and off-channel campaigns. This includes defining network objectives, identifying target audiences, conducting thorough research, and formulating effective strategies. Collaboration with other departments ensures cohesive 360-degree marketing plans, including consumer-facing events.

Digital/Social Media Marketing involves devising and implementing strategies for major platforms like Facebook, Instagram, Twitter, and TikTok. Objectives include driving on-air tune-in, enhancing show awareness, and fostering consumer engagement. You’ll leverage these channels to connect with viewers and create impactful campaigns.

Integrated Marketing collaborates with advertising partners to develop co-branded marketing programs aligned with channels, events, and shows. Customized content is crafted for linear television, digital platforms, and cross-network campaigns, expanding Paramount’s reach and engagement.

This internship offers hands-on experience in diverse marketing areas, including Brand, Consumer, Digital/social media, and Integrated marketing. You’ll actively participate in strategy development, non-traditional marketing, audience research, and social media management. If you’re an ambitious individual passionate about marketing and the entertainment industry, this internship provides invaluable insights and exposure. Apply now to take the first step towards an exciting marketing career, shaping networks’ messaging and engaging viewers across multiple channels.

Benefits:

• Retirement savings plan (401(k).
• Dental coverage.
• Medical insurance.
• Life insurance.
• Paid leave.
• Financial assistance for educational expenses (Tuition reimbursement).
• Vision coverage.

Location:

The location of the Internship opportunity is in the USA, New York, NY 10036.

Application Deadline:

Sunday, December 31st

Apply Now